edge sports nutrition packaging design for protein powder
edge sports nutrition packaging design for tha mix level five

BRANDING // PRINT

EDGE by Dre

SPORTS NUTRITION PACKAGING DESIGN

Proposed packaging design for a series of health products endorsed by legendary producer, rapper and entrepreneur Dr. Dre.

The identity package relates to the vast array of colors that refract and reflect off a knife’s edge as it hits the light. The five-level sports nutrition system includes protein powder and individual packs to go, highlighted by the unique brass knuckles-like scoop for the canister. Raise your game with Dre’s Edge Sports Nutrition System.

PROJECT SCOPE | GRAPHIC DESIGN, Branding, SPORTS NUTRITION PACKAGing DESIGN