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Dtank | Design Driven Fabrication
SMALL BUSINESS BRAND STRATEGIES
Powerful marketing concepts and small business brand strategies can significantly improve a company’s position in the marketplace. Working with dTank, a custom furniture fabricator that designs and engineers solutions for a wide range of commercial applications – from hospitality and retail to education, healthcare, and workplace applications – we created the concept of “Design-Driven Fabrication.” Marketing pieces, coupled with custom brand driver icons, highlight the unique dTank difference from its competitors.
The eco-felt sleeve promotional piece developed for the sales team also showcases the company’s latest installations and manufacturing capabilities. A series of ads presenting the company’s “Designed-Sustainable-Engineered” mantra targets the tech industry, appearing online and in select publications.