dtank small business brand strategies marketing driver icons
dtank marketing sleeve promoting small business brand strategies
dtank small business brand strategies marketing driver icons

BRANDING // IDENTITY

Dtank | Design Driven Fabrication

SMALL BUSINESS BRAND STRATEGIES

Powerful marketing concepts and small business brand strategies can significantly improve a company’s position in the marketplace. Working with dTank, a custom furniture fabricator that designs and engineers solutions for a wide range of commercial applications – from hospitality and retail to education, healthcare, and workplace applications – we created the concept of “Design-Driven Fabrication.” Marketing pieces, coupled with custom brand driver icons, highlight the unique dTank difference from its competitors.

The eco-felt sleeve promotional piece developed for the sales team also showcases the company’s latest installations and manufacturing capabilities. A series of ads presenting the company’s “Designed-Sustainable-Engineered” mantra targets the tech industry, appearing online and in select publications.

PROJECT SCOPE | GRAPHIC DESIGN, SMALL BUSINESS BRAND STRATEGIES, MARKETING