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Swerve Fashion Pop Up
RETAIL STORE INTERIOR DESIGN
SWERVE: La Factoria Nueva is a side project by two notable Los Angeles streetwear designers. Branding for this custom t-shirt pop-up shop takes inspiration from the duo’s bold, adventurous spirit. The pair envisioned a space that blurred the boundaries between art, fashion and gathering place. The designers are known for their bold, colorful style. Removable graphics highlight the retail store interior design’s color palette and reflect a bright, beautiful expression of wearable design.
SWERVE’s functionality as a retail store, exhibition space and manufacturing facility requires a multi-level programmatic approach to branding and interior design. Silk screeners and sewers tasked with customizing T-shirts with customer-curated bling (epaulets, fringe, rhinestones and studs) live in the rear of the space beyond the display counter. Mobile racks house giant jars full of various embellishments for complete artistic expression and the ultimate T-shirt customization.