RESTAURANT BRANDING AND INTERIOR DESIGN

Restaurant branding and interior design are crucial in creating the overall experience at Salt Water. A casual seafood eatery offers small plates and hand-crafted cocktails in a re-imagined storefront. Strong graphics referencing the ocean enhance the visual identity and curb appeal. Every aspect of Salt Water’s visual identity is carefully curated to reflect the brand’s personality, from the logo that evokes images of seaside signage to the playful images of the jellyfish on the menus.

In addition, the interior design sets the stage for a truly unique dining experience. The distressed wood tones and steel accents give Salt Water a rustic yet modern feel, while the open layout allows for a vibrant energy throughout the restaurant. The interior color palette feels warm and authentic, with mismatched chairs and a dropped copper-patinated ceiling over the bar. Pearl’s Back Porch, the outdoor space behind the main dining area, hosts live local music on the weekends and expands the interior space.