





BRANDING // PRINT
Synthetic Star | Modern Nail Art
NAIL SALON BRANDING IDENTITY
Branding for small businesses is essential to stand out from the crowd. The branding identity for Synthetic Star, an avant-garde nail salon specializing in cutting-edge nail designs, showcases the unique works of art the salon creates for the hands. The logo incorporates the fine detailing involved in creating these intricate works of art. Custom nail designs include Victorian lace, gradient airbrushing, pin stripping, neon colors and matte metallics.
The secondary logo, a multi-faceted star, was inspired by the work of Bauhaus artist and choreographer Oskar Schlemmer. Schlemmer’s work also inspired the graphic murals splashed on the walls of the salon’s interiors. The tagline, “Always Paparazzi Ready,” says it all, expressing the importance of having your nails always ready for their close-up.