FASHION BRANDING IDENTITY

The fashion branding identity for Indigo, a high-end denim line, is inspired by the bohemian lifestyle of its owner, who grew up in London’s vibrant Chelsea neighborhood. The brand aims to capture the energy and exuberance of Carnaby Street, a hub for fashion and music in the 1960s. At Indigo, denim is not just a fabric but a statement of style and individuality. The brand’s bold Union Jack iconography pays homage to its British roots. At the same time, the soft curvilinear forms represent the dapper, dressier side of denim – a perfect blend of modernity and tradition.

Indigo is not just about ripped, dyed and well-worn jeans; it caters to those seeking something more refined and aspirational. Why settle for ordinary denim when you can have simply smashing denim from Indigo? Embrace your inner bohemian and join the Indigo vintage workwear tribe.