BRANDING // PRINT
Nectar | Not Your Mama's Juice Bar
JUICE BAR BEVERAGE BRANDING AND GRAPHIC DESIGN
We created a virtual buzz around Nectar’s new beverage branding. After their success as a mobile juice bar creating cold-pressed juice cocktails for events throughout Los Angeles, they decided to expand and develop an in-store beverage. The inspiration for their logo comes from the concept of a gathering place, fresh and full of energy. It’s much like the peripatetic buzz around a beehive. This mark embodies Nectar’s mission to create a vibrant and energetic atmosphere wherever its product is served. And that’s not all – we also use social media channels to generate buzz about their next mobile location, creating a sense of excitement and anticipation among their loyal customers.
Nectar’s branding also extends to its packaging and mobile juice bar trucks. Their in-store beverage, which comes in three flavors, including Pomegranate Pom-Pom, boasts an eye-catching, sleek and modern design that perfectly complements their brand image.