SMALL BUSINESS BRANDING AND WEB DESIGN

In the vibrant and dynamic landscape of Los Angeles, creating a unique brand identity for a real estate company specializing in mid-century modern, historic and architectural homes is not just a strategic move but a form of art. The essence of Beyond Shelter’s branding lies in capturing the artistic character of these properties, embodying the ethos of style, design and historical significance of the period.

The real estate company’s logo is a bold graphic statement with oblique lines representing the concept of something more beyond the circle of shelter. Conceptually, this mark is an example of the emotional benefits living in one of these exceptional homes provides its owner. The brand identity and marketing for Beyond Shelter evoke an aesthetic of functional simplicity.

On the digital front, the web design for this real estate brand is more than just a platform for listing properties; it is an immersive experience. The site showcases visually compelling content, virtual tours of homes, high-quality photography and engaging narratives about the home’s history, architecture and distinctive significance. 

For marketing materials, a cohesive and sophisticated aesthetic carries through the identity. Branding includes brochures with crisp, clean layouts and high-quality print materials reflecting the style and design of these iconic properties. Social media visual platforms like Instagram and Pinterest leverage the stunning visual appeal of these homes, using a curated blend of lifestyle imagery, design inspiration and architectural details. The goal of the business branding for this company is to create an emotional resonance with a clientele that values design, history and architectural beauty, ultimately setting them apart in the bustling Los Angeles real estate market.