BRAND IDENTITY AND MARKETING

DGOODS, Designed Goods, is a lifestyle products company that offers creatively designed goods for hospitality and residential interiors. The brand identity is about inspiring and intriguing customers with its bold designs and modern aesthetic. The brand’s products fuse material, design, form and function with a pop cultural sensibility. They use visual interplays of geometric form, curated color palettes and statement graphic elements to bring visual punctuation marks to living, lounging, and working spaces. DGOODS’ BohoPop Collection is designed for those with a bohemian sensibility and features lifestyle home products that blend beauty, style and utility.

DGOODS is not satisfied with the status quo. Instead, it is always looking forward and innovating with trends to leave a lasting impression. DGOODS’ marketing is unconventional, focusing on promoting the unexpected. Collaborations and partnerships are carefully chosen to amplify the brand’s image of home goods created from an artisan point of view. DGOODS’ products add visual punctuation marks to living, lounging and working spaces. The products are locally manufactured in small artisanal shops in and around Los Angeles.