AD CAMPAIGN ART DIRECTION

Wanderlust, a carefree bohemian journey through the California desert, follows three young gypsetters along the highway on their road trip adventure. The immersive storyline invites the viewer to “… get out on the highway” and to embrace the freedom and spirit of adventure that a road trip brings.

The ad campaign’s photoshoot and videography showcase DGoods’ BohoPOP Collection. The home goods product line captures the essence of a carefree spirit by blending curated colors, textures, ethnic influences and eye catching prints. Whether taking a road trip through Joshua Tree or relaxing on your patio at home, DGoods’ BohoPOP Collection brings the spirit of adventure wherever you are.

Photographer: Andrew Kuykendahl, Models: Kelley Ash and Jenny Parry