LOUNGE BAR BRANDING AND INTERIORS

POSH is a penthouse lounge bar at the top of a brutalist-style office building. The architecture inspired the branding and interiors. Frequented by after-work devotees, this drinking establishment is part Pina Colada, part Swinging 60s palazzo. Boasting incredible city views and craft cocktails, the lounge bar branding and identity focus on the space’s “Fun at the Top” locale.

Additionally, bold fonts and vertically oriented marketing pieces celebrate the dynamic architecture and decadence of the era. Diamond-tufted banquettes in luxe velvet provide the perfect foundation for enjoying the spectacular views. Bronze mirrored surfaces, custom wallcovering and chrome accent pieces add to the space’s indulgent 70s vibe.