Airstream F3 event design poster
Airstream F3 event design motion graphics

BRANDING // PRINT | INTERIORS // EVENTS

Airstream F3 Event

EVENT DESIGN AND BRANDING

Airstream as Music Utility Vehicle. The F3 Foundation returns furniture design to the hands of interior designers and architects. The F3 event design celebrated the process with two sold-out events, The Launch Party and The Final 5. The overwhelming response brought students from design programs throughout Southern California out to compete.

Utilizing the iconic Airstream trailer as a footprint, the challenge was conceptualizing the interior and exterior design of a Music Utility Vehicle (MUV). This pop-up mobile music store promotes recording artists. F3 event branding highlights an adaptable graphic language inspired by movement, bold colors and geometric shapes. Motion graphics for a chill background vibe were created, along with large-scale murals, event graphics and an actual silver trailer installed on the premises, courtesy of sponsor Airstream.

PROJECT SCOPE | Branding, Art Direction, Project Naming, EVENT DESIGN