CRAFT BREWERY BRANDING

Located in a converted industrial factory downtown, Fluid is part pub, part gallery space. Branding for the craft brewery and taproom focuses on the bold graphic droplet, utilized in various levels of fullness and providing a strong visual identity for the brewery. The double entendre of the word “fluid” captures the liquid aspect of pouring a pint while paying homage to the revolving nature of the gallery’s exhibits.

To emphasize the space’s original architecture, steel frame windows were restored and newly added articulating scissor pendant fixtures add lighting functionality and visual interest. The gallery also features an ever-changing display of black-and-white photography by current photographers and notable photographers from the past. The message is clear… Drink Beer, See Art!