This non-profit organization promotes cleanliness and education about dental health globally and provides toothbrushes and dental care products to impoverished countries. Adaptability was essential in creating the logo for One Brush – the continent, the cultural pattern and the sub-title can be switched to each of the locations the humanitarian effort is taking place. The version illustrated here, targets South America, the color palette and design were inspired by Peruvian culture. The driving concept behind the organization is to bring good dental health to select countries “one brush at a time.”