Started as a mobile juice bar (think cold-pressed juice cocktails) for events throughout the city, Nectar’s success led to the development of an in-store beverage. The inspiration for the logo comes from the concept of a gathering place, fresh and full of energy, much like that of the peripatetic buzz around a bee hive. The “buzz” is created via social media channels about the when and where of the next mobile location. The in-store beverage comes in three flavors, Pomegranate Pom-Pom, shown here and will be available next year.