Located in a converted industrial factory, Fluid is part pub, part gallery. The double entendre of the word “fluid” captures both the liquid aspect of pouring a pint while paying homage to the revolving nature of the gallery’s exhibits. The bold graphic drop, utilized in various levels of fullness, provides a strong visual identity for branding. Original steel frame windows, along with the newly added articulating scissor industrial pendant fixtures add lighting functionality and visual interest to the space. The gallery features an ever changing display of black and white photography by current photographers and greats from the past. The message is clear… Drink Beer, See Art!