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F3 DESIGN AWARDS

Airstream as Music Utility Vehicle

The F3 Foundation, established with the goal of bringing furniture design back to the hands of interior designers and architects. The F3 Design Awards celebrated this process with a competition and 2 events, The Launch Party and The Final 5. The overwhelming response brought students from design programs throughout Southern California out to compete. Utilizing the iconic Airstream trailer as a footprint, the challenge was to conceptualize the interior and exterior design of a Music Utility Vehicle (MUV), a pop-up mobile music store used to promote recording artists. The branding for the event was defined by an adaptable graphic language inspired by movement, bold colors and geometric shapes. Motion graphics, for background vibe and presentation were created as well as large scale murals, event graphics and even an actual trailer installed on the premises, courtesy of sponsor Airstream.

Project Scope

Branding | Event Design

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The Kim Hayden Holt Studio is a Los Angeles based design studio focusing on creative solutions for residential interior design, boutique style commercial spaces, graphic design and branding. We work closely with our clients to capture the individual style and spirit of each project. Our philosophy is based on the concept that memorable design is a result of great visual storytelling. Interiors should reflect the vibe and attitude of the people inhabiting the space, while compelling graphic design needs to move the audience and leave a lasting impression of a brand. We work with clients on projects all over the United States and beyond, and would love to work with you.

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Thank you #kenzotakada for the inspired beauty you gave our fashion and interior worlds. Your amazing spirit lives on...
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Happy National Voter Registration Day! Today we focus special attention on our mutual love of democracy and what that means for all of us. Each and every vote counts, so make sure your voter registration is good to go, whether voting in person or by mail. Your voice matters!
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Anyone remember these classic summer-time treats? Happy 4th of July!
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